![]() ![]() SERP refers to a search engine result page. In this post, you will learn how the Search Engine Results Pages (SERPs) work, as well as all their features. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other.” Develop the skills you need for an in-demand marketing career, including how to manage digital marketing campaigns, measure performance through analytics, and attract and engage new customers.Google SERP means: “SERP stands for Search Engine Results page. Learn more about SERP and other key fundamentals of digital marketing with the Google Digital Marketing and E-Commerce Professional Certificate on Coursera. The goal of search engine optimization (SEO) is to improve a site's ranking in the organic results of a SERP to drive increased traffic to the site. But users typically don’t click on the second page of results, making the first page prime real estate. SERP can also refer to other pages beyond the first page of results. After the top result, the second and third listings garner 15 percent and 11 percent, respectively. Search Engine Journal found that top search results have an average CTR (clickthrough rate) of 28.5 percent. A SERP often features a combination of organic results, paid ads, featured snippets, and other types of content. ![]() ![]() When a user types a query into a search engine, that search engine crawls its index for relevant web pages, then displays them in order of relevance. SERP, or search engine results pages, are the results a user sees after conducting an online query using a search engine like Google, Bing, or Yahoo. ![]()
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